Training
Waterfall has launched its first training course: Improve your professional writing.
(If you’re ready to enquire now, please scroll to the end and complete the form. If you need more information, please read on…)
Is this training for me?
It seems, these days, that everyone is expected to write as part of their job – or maybe ‘produce content’. Whether you’re doing the writing yourself, or have a team on the case, most of you have probably had little or no training in how to do it well.
This isn’t about the 'nuts and bolts’ - about how to use an apostrophe correctly - but about what makes good writing resonate with a business audience.
If you or your team are struggling to create writing that cuts through, this course is for you.
How it works:
The course can be run in one of three ways:
group training (the best option) - for a team of mixed seniority
individual training, when you have just one or two people to train
and bespoke training for senior management (for individuals or small groups)
Register your interest below for more information.
For individuals interested in taking the course (not through a company), please also register your interest below. Once we have enough people who want this format, the course will take place.
Why this course matters for your business
Today, writing is a critical part of almost all jobs.
If your business has a content strategy, or wants to develop one, you will likely to be looking to your staff and colleagues to participate and create. There are other ways in which bad writing can let you down too - in presentations, internal communications and more.
But writing well isn't always that easy. Some people lack confidence, some feel they lack ability. And so it often gets pushed down the 'to-do' list.
This course goes beyond the nuts and bolts of writing to help businesses understand what they need to do to cut through the noise.
Waterfall is run by a former journalist, Claire, with experience of writing for everything from trade to national press. As a PR, she has ghostwritten everything from share-worthy opinion pieces to academic journal articles.
Because our sessions are tailored for each client, we take the time to understand your audience and deliver training that will really work.
The format
The standard course format runs over three sessions of just over an hour each. Courses will normally run remotely but can be done in-person by arrangement.
Please use the form below to enquire about costs, booking and dates.